I stopped by the ELOREA store in Soho for a pop-up with NOAH, an herbal tea brand rooted in traditional medicine and quiet energy. The afternoon unfolded less like a launch and more like a gathering — stories shared over steaming cups, each sip carrying both comfort and intention.
Hearing the founder speak about her path — from architecture to honoring her family’s heritage in herbal healing — felt deeply grounding. It reminded me how often balance is found not in reinvention, but in returning to roots. The teas themselves were beautifully layered, soothing yet full of character. I left with a lingering calm, already imagining a subscription once I’m back in New York.
ELOREA, 41 Spring St, New York, NY 10012
